
Science, design, art and operations
We work with science centers, cultural institutions, and museums to develop engaging experiences with lasting impact.
Audrey Chang
Founder
Audrey’s professional portfolio integrates strategic partnership development, operations management, organizational design and people and culture development. She is committed to developing workplaces and workforces that are diverse and equitable. In these areas, her work has focused on implementing internal upskilling programs to prepare organizations and people for future business needs, assessing compensation and promotion philosophies, and developing tools for measuring culture and culture change.
Audrey’s experience additionally includes administration and leadership in multiple cultural and scientific institutions, including her service at the Smithsonian, Duke University, and Science Gallery Atlanta, where she was the inaugural executive director. She received her MS from the University of Chicago and her PhD in Biology from Duke University.
Brad MacDonald
Founder
Brad MacDonald is an experience designer, game designer, artist, musician and storyteller using technology and his expertise in user experience to craft narratives for museums, cultural institutions and corporate partners. He’s particularly interested in the creative process, using technology to craft deep, human-centric interactions, and the emotions that drive experiences regardless of platform.
Past projects include the FUTURES exhibition at the Smithsonian Arts+Industries Building, consulting on the use of digital technology on the award winning exhibit, Cellphone: Unseen Connections, at the Smithsonian National Museum of Natural History. As the Project Director for Digital Experiences at the Exploratorium in San Francisco he coordinated research and developed guidelines for the creation of digital immersive experiences and oversaw the creation of a digital strategy guide. He was a participant in the Master Planning charrette for the Museum of Man in San Diego, and has taught workshops on iterative and interactive design at Balboa Park, ECSITE, and throughout Europe and China.
He’s been a keynote speaker at Something Digital in Brisbane and SEMC in Baton Rouge in addition to presenting at Art Basel and SXSW.
He received his MS in Data Visualization from Parsons School of Design.
